Six were approached by a new Swedish cosmetics company, to help establish them as a premium brand across numerous territories and to deliver a full range of media, encompassing design and art direction for identity, packaging, photography web and advertising.
The initial stages of the brand development were fundamental in acquiring key investors; The task was to create a mark that would emanate an immediate feeling of luxury whilst retaining a sense of femininity.
The mark went through numerous rounds of development, with endless tweaks, but we settled on the version shown here. After my initial pencil sketches, it took a combination of me and 2 other designers to create the logo in Illustrator (thanks Dan / Iain), before we were happy with the final result.
As guardians of the Loake brand, Six were commissioned to create a new Ecommerce site, making the company one of the first, traditional Northamptonshire shoe manufacturers to have a fully comprehensive online offer.
The objective was to create a site that would fulfill usability and functionality needs, whilst providing a platform for the brand to showcase their unique heritage and working practice.
I was responsible for the Design & Art Direction of the whole site, from Homepage to Checkout, and everything else in-between.
Please Note: Some aspects of the live site may differ slightly from the original concepts.
Description —
An A2 (Fold to A5) promotional mailer for Illustrator Hellovon. The typography, colours and paper stock were picked to convey the delicate and ethereal quality found in his work.
Four special colours printed on 148gsm Mowhawk Superfine White Eggshell, die-cut to shape, with the trimmed area forming a seperate mini-print. Both elements were editioned and hand signed by the artist.
As guardians of the Loake brand, Six were commissioned to Concept and Art Direct a suite of images that would promote the various ranges within the Loake offer.
The concept was created by the team at Six, the shoot was Art Directed by myself and John Kariolis.
Additional Credits
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Styling / Linda Powell Photography / Mark Newton Concepting / Team Six
Description — Psychotic Reaction
Various Tracks — 52.27 Mins
Vintage / Breaks / Soul / Funk
Tracklist — Featuring, among many others Jeremy Steig Idris Muhammed Bob James The J.B’s Gil Scott-Heron Ohio Players Connie Price Tom Tom Club Sharon Jones Count Five
Description —
Website for Groove Effect, a San Fran based culture e-zine and blog.
Taking on board Groove Effects request to break out of the traditional mould of the blog “Look and Feel”, I created a site that took a more pushed and fresh approach, whilst retaining the navigational ease of a typical blog structure.
A bold colour palette was adopted and large image areas were created to accommodate GE’s love for photography.
“Monograph” is a free, 20-page A5 booklet from Creative Review, created exclusively for their magazine subscribers. Each month it showcases a personal body of work.
July’s edition featured my film inspired art exhibition “Now Showing”, organised through my collaborative sideline, WIWP.
“Two Faced” - A portrait project organised through my collaborative sideline, WIWP. The project took the form of several exhibitions and an accompanying publication, which was co-designed with Iain Follett (Adapt or Die) and printed by IdN.
A 312 page semi-case bound publication, printed with various specials & paper stocks.
2007 saw the fiftieth anniversary of Helvetica. Blanka and Candy invited 50 leading Designers and Graphic Artists to produce 50 images. The Exhibition launched in London at the Design Museum in July, produced in association with Veer, Epson, GF Smith, Image Now and Build.
The final piece pays homage to both Milton’s “I (Heart) New York” logo and the completion of the Twin Towers in New York.
Since the “Towers” were located at the heart of NY, I focussed my attention on the word “Heart” in the slogan. The two sticks from the “H” were removed and scaled up, thus making a feature of them and symbolising the “Twin Towers” element. I settled on a version where the slogan was positioned between the two sticks, which when read from a distance, portrayed the shape of the letter “H”. Although it was pretty obvious what the letter should be at the beginning of “eart”, this presented an even stronger visual clue to the missing letter, but also just as importantly made a graphic gesture to the “H” in Helvetica; the font we were celebrating.
Two faint grey bars were added in the space where the black bars had been removed. This was carried out as a secondary tribute to Miltons later logo, which was reissued after 9/11. In his recent version a smudge had been added to the lower section of the heart, to symbolise the tragic events of 2001 and its effect on the community; In essence, a part of the heart had been marked, but not permanently destroyed. The grey bars in my piece were added to mirror this same sentiment, whilst providing a visual representation of the part of NY that had been lost, “The Two Towers”.
