Archive for the 'Art Direction' Category

Roles
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| Design / Art Direction / PM |
Description
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Lars Hemming Jorgensen, previous
Co-Founder of Large Design and Partner at Story Worldwide approached me to create an identity for a new high-end creative consultancy he was heading up.
The final mark and overall direction, was designed to embody the ethos of the company - A company which is confident and powerful, without being brash; A company that boasts a wealth of experience, without taking itself too seriously.
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Roles
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| Design / Art Direction / PM |
Description
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| Ben Stockley’s photography has earned him acclaim as a contemporary artist, editorial & advertising image-maker, winning numerous awards from D&AD, Epica and the Grand Clios.
The task was to create a site that would showcase a growing catalogue of personal and project work, whist establishing an overarching aesthetic that would compliment the nature of his photography, mirroring that of it’s traditional offline application.
The navigation was kept simple and intuitive, whilst the use of embedded fonts, live resizing and other javascript/ajax elements gave the site a dynamic edge.
The site was developed around its own bespoke CMS, courtesy of SEQUENCE:01 and is managed fully by the photographer.
Link(s)
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www.benstockley.com |








Roles
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| Concept / Design / Art Direction |
Description
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| Six were asked to create a Logotype for Brandfluent, a London based consultancy, practicing in the areas of Brand Innovation, Technology, Digital & Experiential.
The solitary request from the client, was to use a Serif font for their new Brand. From there a font was chosen and then tweaked; Adjusting the majority of letter-forms and negative spaces, to create a word that appeared more fluent in its appearance.
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Roles
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| Concept / Design / Art Direction |
Description
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| Six were approached by a new Swedish cosmetics company, to help establish them as a premium brand across numerous territories and to deliver a full range of media, encompassing design and art direction for identity, packaging, photography web and advertising.
The initial stages of the brand development were fundamental in acquiring key investors; The task was to create a mark that would emanate an immediate feeling of luxury whilst retaining a sense of femininity.
The mark went through numerous rounds of development, with endless tweaks, but we settled on the version shown here. After my initial pencil sketches, it took a combination of me and 2 other designers to create the logo in Illustrator (thanks Dan / Iain), before we were happy with the final result.
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