Design and Art Direction
| Roles — |
| Design / Art Direction / PM |
| Description — |
| Lars Hemming Jorgensen, previous Co-Founder of Large Design and Partner at Story Worldwide approached me to create an identity for a new high-end creative consultancy he was heading up. The final mark and overall direction, was designed to embody the ethos of the company - A company which is confident and powerful, without being brash; A company that boasts a wealth of experience, without taking itself too seriously.
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| Roles — |
| Concept / Design / Art Direction |
| Description — |
| Six were asked to create a Logotype for Brandfluent, a London based consultancy, practicing in the areas of Brand Innovation, Technology, Digital & Experiential.
The solitary request from the client, was to use a Serif font for their new Brand. From there a font was chosen and then tweaked; Adjusting the majority of letter-forms and negative spaces, to create a word that appeared more fluent in its appearance.
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| Roles — |
| Concept / Design / Art Direction |
| Description — |
| Six were approached by a new Swedish cosmetics company, to help establish them as a premium brand across numerous territories and to deliver a full range of media, encompassing design and art direction for identity, packaging, photography web and advertising.
The initial stages of the brand development were fundamental in acquiring key investors; The task was to create a mark that would emanate an immediate feeling of luxury whilst retaining a sense of femininity. The mark went through numerous rounds of development, with endless tweaks, but we settled on the version shown here. After my initial pencil sketches, it took a combination of me and 2 other designers to create the logo in Illustrator (thanks Dan / Iain), before we were happy with the final result.
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| Roles — |
| Design / Art Direction |
| Description — Logotype and Mark for Groove Effect, an urban culture web site dedicated to curating the best in emerging style, music, and events. Link(s) |
