Design and Art Direction
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| Concept / Design / Art Direction |
| Description — |
| Six were asked to create a Logotype for Brandfluent, a London based consultancy, practicing in the areas of Brand Innovation, Technology, Digital & Experiential.
The solitary request from the client, was to use a Serif font for their new Brand. From there a font was chosen and then tweaked; Adjusting the majority of letter-forms and negative spaces, to create a word that appeared more fluent in its appearance.
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| Design / Art Direction |
| Description — Latest promotional posters for Groove Effect, an urban culture web site dedicated to curating the best in emerging style, music, and events. A combination of metallic and high bright inks, printed on 150gsm Zen Pure White, finished with a matte black foil.
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| Roles — |
| Design / Art Direction |
| Description — Blast’d is a new multimedia blogging site (currently in beta stage), aimed at upcoming bands and the general pop culture demographic. Along with the identity and art direction of the site, we were asked to design a suite of stationery for the founder; A surfer from San Francisco. The colloquial tone of the stationery was based around the continual dialogue I had with the client throughout the art direction of the site, and was created to reflect the personality of the individual and the audience demographic. Coloured foils, printed on various colourplan stocks by GF Smith
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| Roles — |
| Design / Art Direction |
| Description — Born and educated in Bangkok, Pomme is a freehand illustrator based in London. The mailer took the form of a double sided poster, which was trimmed short one side and folded down to A5. The typography, colours and stock were all picked to compliment the delicate and precise nature of her work and a new brand mark was devised specifically for this piece. Four colour, plus one special with foiled logo on Mohawk Superfine Ultrawhite Eggshell by GF Smith. The mailer was editioned and hand signed by Pomme. Limited to a run of 500.
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| Design / Art Direction |
| Description — Designed to work within the Six promotional mailer or to be sent out individually, Picked by Six 08/09 showcases some of the highlights of the Six blog during it’s inaugural year. The format was chosen specifically to reflect that of the blog and the colour palette was dictated by the lead story for this first issue. Printed using six colours on a cast-coated paper.
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| Roles — |
| Design / Art Direction / Flash Elements |
| Description — |
| As guardians of the Loake brand, Six were commissioned to create a new Ecommerce site, making the company one of the first, traditional Northamptonshire shoe manufacturers to have a fully comprehensive online offer.
The objective was to create a site that would fulfill usability and functionality needs, whilst providing a platform for the brand to showcase their unique heritage and working practice. I was responsible for the Design & Art Direction of the whole site, from Homepage to Checkout, and everything else in-between. Please Note: Some aspects of the live site may differ slightly from the original concepts.
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| Roles — |
| Design / Art Direction |
| Description — An A2 (Fold to A5) promotional mailer for Illustrator Hellovon. The typography, colours and paper stock were picked to convey the delicate and ethereal quality found in his work. Four special colours printed on Mowhawk Superfine White Eggshell, die-cut to shape, with the trimmed area forming a seperate mini-print. Both elements were editioned and hand signed by the artist.
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| Additional Credits — |
| Print Production / Iain Follett This job went smoothly thanks to Iain’s allround knowledge and expertise. |
| Roles — |
| Design / Art Direction |
| Description — Promotional posters for Groove Effect, an urban culture web site dedicated to curating the best in emerging style, music, and events. A combination of metallic and high bright inks, printed on 150gsm Zen Pure White, finished with a matte black foil.
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| Roles — |
| Shared Design / Art Direction |
| Description — An internal Six project, in collaboration with Iain Follet and the rest of the team. Made by Six 08/09 is a limited edition boxed promotional piece, collating our credentials, recent client work and selected studio projects. The boxes are hand-editioned and distributed to existing and potential clients and collaborators. Embossed box made from Cool Grey Colourplan by GF Smith. Intro cards, clear foiled and printed with high bright pink on Candy Pink Colourplan. Eight work cards on Robert Horne Imagine and one A3 poster on Pistachio Colourplan.
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| Design / Art Direction / Flash Build |
| Description — |
| A minimal, image based Flash site, designed to retain the general simplicity of the Box3 brand.
The site utalises various levels of navigation, allowing the user to browse the site with as few clicks as possible.
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| Roles — |
| Art Direction |
| Description — |
| As guardians of the Loake brand, Six were commissioned to Concept and Art Direct a suite of images that would promote the various ranges within the Loake offer.
The concept was created by the team at Six, the shoot was Art Directed by myself and John Kariolis.
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| Additional Credits — |
| Styling / Linda Powell Photography / Mark Newton Concepting / Team Six |
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| Design / Art Direction |
| Description — Website for Groove Effect, a San Fran based culture e-zine and blog. Taking on board Groove Effects request to break out of the traditional mould of the blog “Look and Feel”, I created a site that took a more pushed and fresh approach, whilst retaining the navigational ease of a typical blog structure. A bold colour palette was adopted and large image areas were created to accommodate GE’s love for photography.
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| Roles — |
| Design / Art Direction |
| Description — Logotype and Mark for Groove Effect, an urban culture web site dedicated to curating the best in emerging style, music, and events. Link(s) |
