Design and Art Direction
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| Design / Art Direction |
| Description — Latest promotional posters for Groove Effect, an urban culture web site dedicated to curating the best in emerging style, music, and events. A combination of metallic and high bright inks, printed on 150gsm Zen Pure White, finished with a matte black foil.
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| Design / Art Direction |
| Description — Blast’d is a new multimedia blogging site (currently in beta stage), aimed at upcoming bands and the general pop culture demographic. Along with the identity and art direction of the site, we were asked to design a suite of stationery for the founder; A surfer from San Francisco. The colloquial tone of the stationery was based around the continual dialogue I had with the client throughout the art direction of the site, and was created to reflect the personality of the individual and the audience demographic. Coloured foils, printed on various colourplan stocks by GF Smith
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| Design / Art Direction |
| Description — Born and educated in Bangkok, Pomme is a freehand illustrator based in London. The mailer took the form of a double sided poster, which was trimmed short one side and folded down to A5. The typography, colours and stock were all picked to compliment the delicate and precise nature of her work and a new brand mark was devised specifically for this piece. Four colour, plus one special with foiled logo on Mohawk Superfine Ultrawhite Eggshell by GF Smith. The mailer was editioned and hand signed by Pomme. Limited to a run of 500.
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| Design / Art Direction |
| Description — Designed to work within the Six promotional mailer or to be sent out individually, Picked by Six 08/09 showcases some of the highlights of the Six blog during it’s inaugural year. The format was chosen specifically to reflect that of the blog and the colour palette was dictated by the lead story for this first issue. Printed using six colours on a cast-coated paper.
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| Design / Art Direction |
| Description — An A2 (Fold to A5) promotional mailer for Illustrator Hellovon. The typography, colours and paper stock were picked to convey the delicate and ethereal quality found in his work. Four special colours printed on Mowhawk Superfine White Eggshell, die-cut to shape, with the trimmed area forming a seperate mini-print. Both elements were editioned and hand signed by the artist.
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| Additional Credits — |
| Print Production / Iain Follett This job went smoothly thanks to Iain’s allround knowledge and expertise. |
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| Design / Art Direction |
| Description — Promotional posters for Groove Effect, an urban culture web site dedicated to curating the best in emerging style, music, and events. A combination of metallic and high bright inks, printed on 150gsm Zen Pure White, finished with a matte black foil.
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| Shared Design / Art Direction |
| Description — An internal Six project, in collaboration with Iain Follet and the rest of the team. Made by Six 08/09 is a limited edition boxed promotional piece, collating our credentials, recent client work and selected studio projects. The boxes are hand-editioned and distributed to existing and potential clients and collaborators. Embossed box made from Cool Grey Colourplan by GF Smith. Intro cards, clear foiled and printed with high bright pink on Candy Pink Colourplan. Eight work cards on Robert Horne Imagine and one A3 poster on Pistachio Colourplan.
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| Design / Art Direction / PM |
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| “Two Faced” - A portrait project organised through my collaborative sideline, WIWP. The project took the form of several exhibitions and an accompanying publication, which was co-designed with Iain Follett (Adapt or Die) and printed by IdN.
A 312 page semi-case bound publication, printed with various specials & paper stocks.
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| Design / Art Direction |
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| 2007 saw the fiftieth anniversary of Helvetica. Blanka and Candy invited 50 leading Designers and Graphic Artists to produce 50 images. The Exhibition launched in London at the Design Museum in July, produced in association with Veer, Epson, GF Smith, Image Now and Build. The final piece pays homage to both Milton’s “I (Heart) New York” logo and the completion of the Twin Towers in New York. 50cm x 50cm Giclee Print
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| The Concept — |
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| Since the “Towers” were located at the heart of NY, I focussed my attention on the word “Heart” in the slogan. The two sticks from the “H” were removed and scaled up, thus making a feature of them and symbolising the “Twin Towers” element. I settled on a version where the slogan was positioned between the two sticks, which when read from a distance, portrayed the shape of the letter “H”. Although it was pretty obvious what the letter should be at the beginning of “eart”, this presented an even stronger visual clue to the missing letter, but also just as importantly made a graphic gesture to the “H” in Helvetica; the font we were celebrating.
Two faint grey bars were added in the space where the black bars had been removed. This was carried out as a secondary tribute to Miltons later logo, which was reissued after 9/11. In his recent version a smudge had been added to the lower section of the heart, to symbolise the tragic events of 2001 and its effect on the community; In essence, a part of the heart had been marked, but not permanently destroyed. The grey bars in my piece were added to mirror this same sentiment, whilst providing a visual representation of the part of NY that had been lost, “The Two Towers”.
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