| Roles — |
| Concept / Design / Art Direction |
| Description — |
| Six were approached by a new Swedish cosmetics company, to help establish them as a premium brand across numerous territories and to deliver a full range of media, encompassing design and art direction for identity, packaging, photography web and advertising.
The initial stages of the brand development were fundamental in acquiring key investors; The task was to create a mark that would emanate an immediate feeling of luxury whilst retaining a sense of femininity. The mark went through numerous rounds of development, with endless tweaks, but we settled on the version shown here. After my initial pencil sketches, it took a combination of me and 2 other designers to create the logo in Illustrator (thanks Dan / Iain), before we were happy with the final result.
|
0 Responses to “X Mark”