| Roles — |
| Concept / Design / Art Direction |
| Description — |
| Six were asked to create a Logotype for Brandfluent, a London based consultancy, practicing in the areas of Brand Innovation, Technology, Digital & Experiential.
The solitary request from the client, was to use a Serif font for their new Brand. From there a font was chosen and then tweaked; Adjusting the majority of letter-forms and negative spaces, to create a word that appeared more fluent in its appearance.
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